Image source: WhatsApp Business
Having mobile internet without the need for connection to a wireless network, was a breakthrough, but the novelty exploded when he appeared WhatsApp.
Who would tell us we could send many messages as we wish through a chat in a "free".
WhatsApp innovated, So we said goodbye to the famous SMS, that they forced us to abbreviate phrases and words to the point of hieroglyphic writing then the receiver had to decipher, everything to avoid exceeding the character limit that allowed SMS.
You remember, true?
As expected, after his tremendous success, WhatsApp has continued to study social demands and evolving to meet them.
And while evolved. Now focusing on small and medium businesses communicate with their customers and other characters who take part in the business scenario, WhatsApp application developed Business.
What is WhatsApp Business
As its name indicates, WhatsApp Business, is a WhatsApp Companies.
The idea is that through this application, the persons responsible for the SMEs and the sales department, arrive in the closest half your prospects.
The concept makes sense. In the workplace the most common means of communication (until now) It has been the email, chat applications such as WhatsApp, They are conceived as something more personal and fun, que permite comunicarnos con nuestro entorno y pasar momentos agradables.
In addition is a widely used medium, all and all we used to spend hours in front of this application, we have more controlled.
That is the key, What better than an app in which we operate perfectly to apply in the business world?
How it works WhatsApp Business
Before anything, mention two things:
- La aplicación It was launched to be downloaded from Google Play, disponible solo para sistemas operativos Android. (Apple fans, wait!).
- If you already have installed WhatsApp (“personal”) NO ❌ you download WhatsApp Business. It will replace your current application plus, delete all messages.
Having said that, begin.
iPhone lovers, not fall into panic. Based on the reception given by Android users, la compañía lanzó un año más tarde la versión para iOS. Brasil, Germany, Indonesia, India, Mexico and the US. States were the first countries to have this version, and a few weeks later expanded globally, so and la puedes descargar gratuitamente desde la App Store.
Referring to point number 2, it is noteworthy that the application of WhatsApp WhatsApp Business would replace if downloading in one device. So that, If you want to keep the original application, You will have to Business download WhatsApp on another mobile, the business phone, for example.
This version of WhatsApp organizes information by "Labels", which they come to be labels, de esta forma podrás gestionar tus contactos clasificándolos en secciones personalizadas.
For example, You could add the label <customers>, <freelances> Y <dealers>. In this way, You can add contacts that belong to each label.
Among other functions, he "Massive message" It is one of the most used functions.
effectively, Business WhatsApp lets you send the same message to multiple contacts in one click. No doubt that is a big advantage, but has a small inconvenience ...
The "mass messages" sent by tags, but they do not reach the total of contacts inserted on each label, the message will be received only by 256 first contacts dentro de dicha etiqueta.
What can we do to fix this?
Effectively! Create more tags.
In the case of having more than 256 customers, Ideally, create two labels such as: <clients 1> Y <2 customers>. Once created, It is as easy as adding 256 contacts each and never exceed that figure.
In this way, you will ensure that sending "messages massive" by tags, all customers will receive your message.
On the other hand, Another new feature of this application is the ability to create and save calls "quickly answers".
This is standard messages, written in advance that respond to common questions from customers.
In this way, the user will receive an elaborate response in seconds .
And, I know, It is a lot of information. Let's clarify enumerating what you can do with this app to improve your business.
Business functionality that WhatsApp offers are:
- Create a company profile
- Quickly answers
- Organize contacts by tags
- automated messages
Business WhatsApp applied to sales
As you see, the world of sales is changing, technological elements help business communicate with customers, así como a capturar datos y reducir tiempos de espera.
WhatsApp Business is a tool that apply to your business and observe the results that their use has. Ya There are several success stories of companies as Cacaolat or Bifrutas, that this application made by successful marketing campaigns.
Do not fall behind and applies technological tools that help generate sales for your business.
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