It saves more than the 20% of their budgets on corporate identity (lettering and image on trucks and trailers), through systematic monitoring of each element, each provider, with a pro-active management of the budget. Do you want to know how our corporate image management works?.

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The Problem

Our client, leader in the manufacture and distribution of the large sector consumption, carried out significant investments in image/lettering of vehicles, propiedad de su red de distribución.
Se trata de una importante fuente de obtención de impactos publicitarios (publicidad dinámica) y por ello asume parte de gastos, aunque las flotas no son propias.
La dinámica de dispersión y heterogeneidad de las flotas, les llevó a la siguiente situación:

  • Cada distribuidor rotulaba en el lugar de su preferencia y posteriormente
    imputaba la factura a nuestro Cliente.
  • Diferencia de importes en función de la zona geográfica, tipo de rotulista,
    carroceros, etc.
  • Mala aplicación de colores corporativos (rales/pantones) y otros parámetros
    de su identidad corporativa.

The solution

We implement a global inspection/audit system controlling the image of fleet and facilities, an initial inventory of the general condition for their subsequent continued control-oriented. All through a system for capturing information real time / real place to feed a back-office, that allows knowing the location of each vehicle and plan the investments of each exercise.

Achievements

  • +20% Cost savings in investment painting and lettering, through the establishment of a network of approved suppliers and a tariff framework.
  • Proactive management of image budgets for Distributors. Until that time the allocation of amounts was reactive, with the introduction of the new system, we have information for a correct allocation of the budget.
  • We obtain homogeneity of corporate image in the fleet despite geographical dispersion, the various providers and the heterogeneity of models.
  • Additional knowledge of variables relating to opposition.