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La posiblidad de hacer pedidos online nos ha facilitado mucho la tarea de realizar la compra o conseguir productos que por motivo X no encontramos en tienda física. Despite a revolution in trade, This procedure has a disadvantage purchase traditional commerce, It makes us wait.
The evolution of the consumer to a customer more demanding than, sumado a la alta competitividad del mercado, ha hecho que las empresas se vean obligadas a innovar para sobrevivir en este escenario. Online orders have always generated nervousness and impatience customers, “I want this and I want it now”, por ello las compañías líderes del sector, efforts have focused on reducing delivery times.
That's how we got headlines like this: “online deliveries 15 minutes”.
Esta novedad fue foco de atención en las 41º Logistical conference organized by the Spanish Logistics Center (THE) where, among other explanations, it was clarified that it is estimated that initial claims come from hospitals in urgent need of products or companies that require critical parts.
For this phenomenon possible, companies that allow online ordering to their customers, They will use physical stores as distribution points, thus they get offshoring stock making use of available resources.
Large Supply Chain, no se han mostrado indiferentes y hoy en día podemos encontrar empresas que ya ofrecen este servicio.
How to manage online orders leading companies in the sector
AmazonFresh Pickup, is the name chosen by the leading e-commerce company in the world to name his last service.
Still under experiment, AmazonFresh Pickup, This is a pick up. This means that, users who make these order online expression, will have to approach the collection points where, in 15 minutes will be ready to take your purchase.
moment, the only two existing delivery points They are in Seatel (EE.UU), but it is anticipated rapid growth of the initiative.
In addition to improve the consumer shopping experience, this new delivery service also benefits the company, You will not have to invest in logistics delivery, or risk waiting time.
As we already know, good services are paid and in the case of AmazonFresh Pickup, It will be available only to members Amazon Prime pay a bonus of 15$ (13,52€).
Participando en la guerra de los pedidos online, basis It offers delivery of products in reduced time periods ranging from 15 Y 60 minutes.
Distancing competition, this well-known clothing brand allows customers to make a Real-time tracking of orders through its latest update Follow My Parcel (currently only available in the UK).
It is noteworthy that, As well as offering fantastic service delivery, Asos has managed to implement it so completely free for its users, pues disfrutar de estos envíos exprés no costará ni un solo euro extra a sus compradores.
3. Media market
Adding to this logistics revolution we find Media market, which now gives the opportunity to collect online orders to customers in physical store only 30 minutes after making the order.
With modality schedule delivery, Customers can choose the time slot in which they would like to collect the product and also, decide whether to pay online or in store at the time of collection.
Seeking to offer the best shopping experience to consumers, MediaMarkt insert 1.900 pick up points; collection points distribuidos por toda la península que contribuirán a una recogida de productos más cómoda para el consumidor.
Logistics is one of the cornerstones of companies. La robotización y AI han ayudado al progreso y optimización de esta fase de la cadena de suministro. As you see, logistics innovation is the future of e-commerce, las grandes compañías del sector progresan para brindar el mejor servicio a sus clientes, forcing SMEs to innovate to maintain its market position.
Do not uncheck a developing market like this, discover tools that will strengthen your logistics strategy innovation.