Rivers of ink have been written about the business Innovation, an area of marketing and development companies evolving, more relevant every day and with multiple approaches and edges.
We define the concept: innovation is one process or concept of novelty, the result of the analysis and study of the market that is capable of influencing the relationship with consumers and increase the productivity of the company.
Implica incorporar en alguna fase del proceso de venta nuevas ideas sobre el sistema productivo o sobre el mercado.
Innovación es igual a riesgo
Innovation is continuous and never stagnates. A successful and profitable innovation is one that generates a positive impact on the markets and in turn generates profits for the company. Is the key factor? The risk.
Risk and innovation are indissociable concepts. To implement something different that is profitable you have to try new things, try to expand and broaden the market and plan carefully and rigorously what will be our strategy. But every innovation there is a fee, however small it is, de incertidumbre.
Tipos de innovación empresarial según el ámbito de actuación
A SWOT analysis Our company can help us define the type of innovation that best suits our needs and how we implement it.
- Systemic or on the way to the consumer innovation. To inspect, protecting and improving the process of the passage of the product or service to the point of sale is as important as what we offer caring itself. Whether in manufacturing methods, and packaging, transportation or distribution, everything is subject to change.
Such historical and canonical example can be seen as idyllic in this video. McDonalds reduced to the minimum time (90 seconds) the process since the client asked the burger available until order in their hands. It was a revolution procesual; Fordian they applied to the food industry techniques.
- Innovation in product / good / service. We have a good product or service, proven quality, genial, but you resist the passage of time?, Do you have brand value?, You can be improved?, Do you need update?
There are numerous examples of innovation in the product, two simple: the appearance of the walkman (the personal stereo cassette, as it was called in the beginning) and / or portable mp3 player are similar cases; how technology made it possible to enjoy music individually. We could hear music in any city walk.
- Organizational innovation. This is the company organizing this as profitable and efficient as possible. The organization and sharing are key features to improve performance. There are many companies that have taken advantage of technical and organizational adjustments.
Banks like Triodos Bank and Bank Evo (to give two examples) have bet strongly by the online banking system sacrificed many of its physical headquarters, more substantial costs. EFE gave training in the audiovisual field journalists to save their payments photographers and cameramen. In the middle of the twentieth century, Tupperware gambled everything on direct sales and went right: It was for decades the leader in this sales format.
- Innovation in the field of marketing. How do we present our product, good or service?, What is our target?, What makes us different from others providing added value to the consumer?, What values offer society?, Can we improve the shopping experience? All this and more departments are responsible for marketing and communication.
When Steve Jobs He came out with a tablet on stage Minimalist in which a sofa was visible, I was placing the tablet as an indispensable element, useful and everyday in the living room. Substitute books.
A closer example: Solan de Cabras water is distinguished for years by a genuine and characteristic blue bottle (He changed to pink in an action against breast cancer) and that is already part of the imagination of consumers. The package is more expensive, but leaves unquestionably profitable. Branding book.
Then we will put emphasis on one type of innovation to the rise in the business world: innovation in logistics.
La innovación en logística
Each year there are more companies that make logistical diagnostics to know what and how to improve internal processes in logistics. After these studies or diagnostic companies demand new and sophisticated solutions that help give them a step forward towards efficiency. We focus on the solution Controlaplus, y desglosamos cómo puede ayudarnos a controlar nuestra cadena de suministros.
Controlaplus, una solución efectiva para innovar y evolucionar
Sometimes necessary see specialists to take a step forward in business operation. Have an external view, rigorous, professional and experienced to be able to improve production processes and logistics.
Controlaplus is a tool designed to manage and control business logistics. At the end and Cape it is to get from the manufacturer to the consumer in the safest way, comfortable, controlled and simple as possible.
Controlaplus uses a secure software, reliable, specialized and scalable which can be adapted to the needs of any company. In addition to manage the traceability of deliveries Y monitor vehicle fleets, It provides a differential plus: the management letter digital porte, also known as eCMR.
El eCMR como sello innovador de Controlaplus
It is a solution for logistics 4.0 distinguished because it unifies processes advisable, It is scalable, integrable modular ago. The innovation lies in the ECMR, which allows to know in real time the status of the waybill. It is a breakthrough in the transport of goods by road in any company.
It generates Controlaplus direct impact on the supply chainteam reducing red tape, controlling the goods with a comprehensive traceability, advancing the billing process and reducing discrepancies in delivery and reception. This innovation brings certainty, agility and control.
In addition, Controlaplus offers solution tailored to companies according to the needs of these. The application is modulable, flexible and adjusted to each circumstance. Everything is fully integrated into existing systems in each company.
Moraleja: innovation can affect different levels on day-to-day manager. Technology improves, simplifies and facilitates the processes. Too at the legislative level it is able to change reality. The digitization of traditional consignment has changed modus operandi de la cadena de suministro y hoy día forma parte de la normativa europea.
La innovación en el supply chain
Innovation in the supply chain (supply chain management) It could fall within the procesual innovation and seeks to achieve a balance between costs, quality and performance. This depends largely on the supply chain model that the company adopt and develop plan.
Implementation and application of ICT in the supply chain is a growing trend on the market, Today almost inescapable.
EXAMPLES technological innovation would robotization, Cloud system (cloud computing), the ERP, artificial intelligence, the big data or IoT, to mention some of them.
From the supplier to the customer result in sensitive processes each day to innovation. Change is a window of opportunity. But the need to fix clear strategy to help them become more competitive; Or what is the same: innovation in supply chain passes reconfigure the distribution to make it more agile, more careful, less expensive and higher quality.
The crux of the issue is to find sustainable method that the company rente. Al final todo pasa por que los consumidores permanezcan satisfechos y se fidelicen.
La importancia de la formación en la innovación y el conocimiento
Innovation means also form, to learn, discover. The training It is an important and vital part of the day to day business to be cultivated by providing human and financial resources.
You learn listening to the best professionals of the sector conferences, congresses and meetings open. At a time of model change as the industry lives, descubrir nuevas soluciones y estrategias es importante para seguir subidos a la ola de la innovación.
European Intralogistics Summit 2020, un congreso por la innovación
The International Convention Center of Barcelona hosted last week a fair on logistics and major business innovation, the PICK & PACK expo. More of 3.000 professionals attended this unmissable.
A level of logistics, Congress brought together leading companies in the market was the European Intralogistics Summit 2020, a convention intended to "analyze all the innovations and technology solutions that enable companies of our ecosystem business be more competitive and increase their productivity boom time in the industry thanks to the explosion of e-commerce".
Solid and leading firms in the logistics sector participated in the debates, lectures and exhibitors under a large crowd.
They were treated hot topics at the cutting edge such as the digitization of processes, logistics in E-commerce, innovation in intralogistics, the challenges of the future, robotization, artificial intelligence or organizational systems companies, among many others.
Three days of inspiration, master lectures that enhance profitability invest in a professional trained, Open to innovate with new ideas, con conocimientos de cómo evolucionan los procesos productivos y consciente de los desafíos que la empresa tiene por delante.