The main function of trade marketing is to draw a set of corporate strategies and predefined plans for the point of sale of a particular good, service or product is attractive to retailers and consumers. It must take into account that at the point of sale is where it is generated 75% of purchasing decisions.
In this way, the objectives of the manufacturer passing position in the market the brand in question, increasing demand, enhance quality and make it accessible to your prospects. It is also crucial to improve shopping experience of the consumer or retailer, it is the key to loyalty.
It is an area of work young, which it emerged in the late eighties in the US and that has evolved and been refined over the years and its theoretical development.
Trade marketing involves gathering great knowledge of markets and their functioning, consumer, wholesalers, retailers and distributors, how is the relationship between all parties.
Analyze consumer trends, continuously review the point of sale, streamline processes, cultivate a promotion and distribution of quality and develop branding are ambitious and specific tasks that are part of the trade marketing.
To carry out these tasks is obvious that the trade marketing manager You need to have resources and tools, not only a human level, but merely technically: It requires digital applications that make their work possible.
Companies have been aware that investing in these media and the consequent digitization of processes ends up being profitable. So we list below cinco herramientas de productividad que simplificarán las tareas de control y seguimiento los equipos de Trade. Tomen nota.
Manages and oversees investment in trade marketing with CheckPlus Audit
It is now essential to have a multifunctional system to organize, expedite, mida y lleve a cabo un seguimiento de los intereses de trade marketing, also do audit work and whose main objective is to improve efficiency and increase ROI.
The tool Checkplus Audit is a software (as an app) offering different and sophisticated features that help monitor compliance with agreements with suppliers of the company, capturing data and information in real time. It is a reliable technology, secure, providing validated data and provides certainty to the company.
The idea of this application is to provide an overview and then set priorities. Reports originating Checkplus Audit They will serve the trade marketing manager for tuning later in decision-making.
Is a multifunctional tool which allows us peripheral vision and strategic development of business initiatives. Facilitates control and monitoring of promotions; also managing the point of sale continuous reports seamlessly, on one tool.
The trade marketing manager may conduct campaigns track in real time, polishes for quick and decision-making. Likewise, is a customizable application to KPIs (measuring performance) of the business in question.
This flexible character is a plus for business.
Provide accurate and reliable data, optimize costs, ahorrar tiempo o eliminar errores son objetivos que todo trade marketing manager debe fijarse como una meta. Checkplus Audit allows planning of all these phases, detailed and comprehensive, ensuring thus a real increase ROI.
You have a competitive solution and quality during the course of the work it is the responsibility of the company. The experience and travel from Checkplus Audit It is a guarantee of reliability, precision and certainty.
Dashboard heat map for billing
Google Sheets, un buen complemento para Checkplus Audit
Another interesting option for a trade marketing manager better manage their work is the tool Google Sheets. This has proved invaluable to cover different organizational needs of companies, always with a great versatility.
We refer to a multifunctional sheets and intuitive calculation Google has enabled cloud format (i.e., online permanently and housed on their servers) and they are intelligent, secure, simple, dynamic and collaborative.
requires, yes, a Gmail account to use.
Originally spreadsheets were created and designed exclusively to manage financial data, but everything evolves over time. In technology changes occur by leaps and bounds.
Nowadays, Google Sheets possibilities are manifold: manage databases, analyze our statistics, working a budget, create a list of customers, planning tasks, y un largo etcétera que nos descubre una herramienta muy competente.
Evernote, business management through notes and spaces
In the plane in question, Google Sheets is a tool that can be used as a project manager. Combined with other Google tools it allows you to collaborate with other users, receive alerts with modifications, changes or suggestions, and be able to converse with them through chat.
The usability of Google Sheets is quite simple, and if you have experience with Microsoft Excel we will have a long way to travel. Lo importante es ir practicando esta solución y descubrir paulatinamente las posibilidades que nos ofrece.
Evernote is an application of Californian origin offering a versatile service organize, manage and synchronize the shares of a company and / or personal agenda through notes. There are versions for both computers (Mac, Windows, Windows 8) as Android or IOS, based on a cloud system (cloud).
Evernote is a solution for trade managers a more traditional profile, those who manage and organize better through classical notes as an agenda.
Lets you save text notes storing all materials attached (whether photographs, audios, videos the documents) and go ordering them according to the interest of the user.
In recent years it has been evolving and perfecting its functions, helping many people to get maximum productivity to your day to day, not only entrepreneurs, but also in the individual and private sphere. User profile of this application is very varied: athletes, entrepreneurs, journalists, carriers, etc. El secreto es el concepto de adaptabilidad.
In Evernote possible synchronize all devices we use (tablets, computers, mobile devices, etc) and share the information that we are creating and managing any other person who has access to the network.
The solution Evernote Business, particularly aimed at entrepreneurs and trade marketing managers, It uses the so-called "space" to achieve maximum potential in terms of organization of work. Evernote asegura “convertir sus ideas en acción de la forma más efectiva para hacer avanzar los proyectos”.
Tabshop, controla, organizes and connects your POS
We moved from third to a more concrete and closer to the consumer application. It is the resource TabShop APK, with which we can manage point of sale of our business and all operations that occur there. There is a free version and a paid, with better performance.
It is specially designed for SMEs, since from any Android, iOS tablet or can be controlled and thus handle the volume of sales of products or services as a cash register.
TabShop to manage products, divide by categories, consultar sus características y los impuestos/descuentos que llevan asociados.
We can consult at any time what the turnover, invoices, economic balance, the currency used (which currently allows more than one), promotions, etc. Supports even print invoices if we have previously connected your device to a network printer.
It is an application widely used by new entrepreneurs in restaurants, retail stores or small businesses, as data can be integrated several sales points with spreadsheets Google Sheets. A great success of the app, pues genera mejor coordinación entre las franquicias de una misma firma.
Trello, Shareable boards to organize our daily lives
Trello is a very interesting alternative and operative to develop trade marketing, software project management multiple functionalities which can be used on any web browser on a computer, or mobile, both Android IOS.
It is an application designed to organize business projects that develop as a team. Use the modelo Kanban in its interface, clearly focused on task management. They can be as many as desired manager; está ideada para proyectos de gran envergadura cuyo desarrollo pasa por diferentes fases.
Although it can be used for any individual task, Trello was designed for a collaborative work environment. The projects are organized in boards, which in turn are subdivided according to specific tasks.
In this replica plank or wall technique "drag and drop" is used to go organizing work as it suits. Likewise, you can add members, break tasks into lists of information, resource label or store events.
There are three plans (the modalities) to use Trello, of which only one is free. A greater economic involvement, greater use options. The free alternative is a decent option, since permirte connect with Dropbox, Box and Google Drive and integrate their use. but eye, pronto se nos puede quedar corta.
Trade marketing manager must shuffle a number of solutions in its eternal mission to increase business productivity. It is your responsibility to identify, studying and debug software options market to finally choose the one that best meets the needs of the company. Una aplicación a medida puede significar un punto de inflexión para el crecimiento en cualquier empresa.