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Social digitization has been a transformation in buying habits as we knew, los/as leaders in the retail sector observe this progress and implement actions adapt their services to this new scenario.
As the CEO of AR Emotions, Josep Ballesté, the industry is facing a major transformation. Having online sales, It is essential to meet demand and tackle high competitiveness of this sector.
Changes experienced in recent years and the fact that much consumption is going offline to online, They raise fears for the future of physical outlets. Some people concerning the retail sector, They do not rule out that physical facilities are endangered, but contend that remain a punto de comunicación clave entre empresa – client and that, even / as native / digital as they want to keep going to these spaces.
On the other hand, information on consumer organizations which have nowadays, It is greater than it has ever been, y esto es posible gracias a la digitalización. Estos datos permiten a las empresas del sector centrar sus estrategias y conseguir así, ser relevantes para sus clientes. El objetivo es satisfacer sus necesidades de la mejor manera posible.
In addition, digital attitude of society, forced to innovate and create new ways to interact with users in order to improve the factor most valued these, the shopping experience.
Market observations and research carried out by / as entrepreneurs / as retail, reveal that the customer relationship does not end with the purchase, but it starts with it, and here omnicanalidad take a key role.
For all this, the retail sector is the need to innovate, More and more companies apply new technologies in the PDV to surprise and offer the best shopping experience to consumers.
Complete article: The vanguard